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A signage and wayfinding strategy developed for a new large-scale development in Canada Water, central London. As a 53 acre masterplan, this signage strategy was designed to be expanded and adapted across multiple public forms of wayfinding as each phase of the development evolves.
The initial signage put in place covers the area surrounding the Dock, a centre point of the development. A signage hierachy was developed to establish the strategy for directional signage, informational, safety and landscape signage. This forms the basis for any further stages of the masterplan, accommodating parks, public spaces and street signage.
The design of this sign family celebrates the heritage of the site, taking visual cues from the former timber dock yard in both material and in form. The structures are made from Cor-ten steel referencing the warehouses that lined the dock where the timber was stored.
The ‘L’ shape joints typical of structural steel frames, feature in the physical design of the signs — the information panels are designed with two sides, a main from-facing panel and a half-size side panel displaying the street name. The curved inner corner of the L motif is carried through to the bespoke icon family developed for site-wide usage.
Date 2024 Category Signage and Wayfinding, Strategy, Masterplanning Location Canada Water, London Typeface Styrene B, Commercial Type Architects Allies and Morrison Manufacturers A.J. Wells Developer British Land
Dockyard warehouse workers
Historic images from the former dockyard.
‘L’ shape cor-ten steel bend, which influenced the form of the signage.
Styrene B, a typeface which features similar curved inktraps, was chosen for the signage system.
Drawing for the Fingerpost. The post is made of two separate L shaped posts face outward, with a small gap in between intended to create a less imposing structure, and continuing the L motif.
Drawing for the L shaped panels, featuring a curved inner corner and a sharp outer edge, a typical feature of bent cor-ten steel.